Web3 email marketing
Email for crypto and token projects
Communities move fast and mint dates do not wait. Build a referral waitlist, keep bots out, and send launch announcements that actually reach the inbox.
What crypto projects need from email
Referral waitlists
Allowlist and mint waitlists where each signup gets a position and climbs by referring others.
Serious bot filtering
Crypto signups attract bots harder than any other niche. Captcha, honeypot and double opt-in are on by default.
Deliverability that holds up
Authenticated sending, automatic warmup and List-Unsubscribe headers, so announcements do not land in spam.
Announcement sends
Email your whole community when a date changes, or segment down to your top referrers.
Events and webhooks
Push signup and referral events into your own backend or Discord bot in real time.
Own your list
Export any time. Your community list is yours, not locked inside a platform.
Frequently asked questions
Do you support wallet connect or on-chain data?
Not natively. SMASHSEND is an email platform, so it handles the list, the referrals and the sending. If you collect wallet addresses in your own app, you can pass them in as contact properties through the API and segment on them.
Why do crypto lists get flagged as spam so often?
High bot signup rates, cold lists and low engagement all push reputation down. Requiring double opt-in and warming your domain before a big send are the two changes that matter most.
Can I run an allowlist with referrals?
Yes. That is exactly what the viral waitlist does: positions, share links, a leaderboard and reward tiers you define.
Build your community list properly
Start with a referral waitlist and grow it into a list you actually own.
Start free