Control the preview card people see when your waitlist link is shared on X, LinkedIn, WhatsApp and Slack. Correct image size and cache-busting included.
Last updated September 3, 2023
Availability: custom share cards are rolling out. Until then, a shared form link shows your site's default preview.
When somebody shares your waitlist link on X, LinkedIn, WhatsApp or Slack, those platforms show a preview card. A good card noticeably improves how many people click through, which matters a lot when your referrers are the ones doing the sharing.
Use 1200 x 630 pixels. That is the size every major platform crops from, so anything else risks having your text cut off. Keep it under 1 MB, and use PNG or JPG.
SmashSend writes the standard Open Graph and Twitter card tags onto your hosted form page, which is what every platform reads:
<meta property="og:title" content="Join the waitlist" />
<meta property="og:description" content="Be first to get access." />
<meta property="og:image" content="https://smashsend.com/…/your-card.png" />
<meta property="og:url" content="https://smashsend.com/f/YOUR_FORM_KEY" />
<meta name="twitter:card" content="summary_large_image" />Platforms cache previews aggressively, so an old card can stick around after you change it. Force a refresh with the official debuggers:
Paste your form URL into any of them and re-scrape. A cache-busting query parameter on the image also works.
If you get stuck, email support@smashsend.com or contact us.