Loops vs SMASHSEND: Which One is Better?
💡 SMASHSEND offers dedicated IP addresses for better deliverability. Unlike Loops which only uses shared IPs, SMASHSEND lets you build your own sender reputation with dedicated IPs, ensuring your emails reach the inbox.
In the competitive world of email marketing, choosing the right platform can make or break your campaigns. Two popular options are Loops.so and SMASHSEND. While Loops offers simplicity for basic SaaS email needs, SMASHSEND provides the depth, flexibility, and advanced features needed for serious email marketing operations. Here, we'll compare both platforms based on key criteria to help you make an informed decision.
Loops.so
Loops is a lightweight email marketing tool built specifically for SaaS teams. It's quick to set up and works well for basic onboarding and lifecycle flows.
Key Features
Notion-style Editor: Clean, block-based editor that's easy to use but limited in design flexibility.
Basic Automation: Simple linear flows without visual workflow builder or versioning.
Limited Contact Fields: Basic text fields only, no multi-select or custom field types.
Beta Webhooks: Webhooks are in beta with limited access and basic functionality.
Pros
Clean, easy-to-use interface
Fast onboarding for simple use cases
Good documentation and support
Cons
No visual workflow builder
Limited to shared IP addresses
Basic filtering and segmentation
No HTML editing or advanced design options
Deliverability limitation: Loops only offers shared IP addresses, meaning your sender reputation is mixed with other users. SMASHSEND provides dedicated IP options and a sophisticated multi-domain strategy to maximize your email deliverability.
SMASHSEND
SMASHSEND is a powerful, feature-rich email marketing platform designed for businesses that need advanced automation, superior deliverability, and enterprise-grade features that scale with growth.
Key Features
Dedicated IP Addresses: Option to purchase dedicated IPs for better deliverability and sender reputation control.
Advanced Visual Workflows: Full visual workflow builder with versioning, branching logic, and detailed execution tracking.
First-class Custom Fields: Rich field types including multi-select, single-select, boolean, date, and number with validation.
Production-ready Webhooks: Comprehensive webhook system available for all customers with token-based authentication.
Multi-domain Architecture: Separate domains for app, sending, and tracking to maximize deliverability.
AI-powered Features: Contact enrichment and AI knowledge base coming soon.
Pros
Superior email deliverability with dedicated IPs
Advanced automation with visual builders
Intuitive contact filtering and segmentation
Real-time analytics and comprehensive reporting
Team collaboration with role-based permissions
Flexible pricing with modular add-ons
Cons
More features may require a learning curve
Higher starting price for advanced features
Detailed Comparison
| Feature | Loops | SMASHSEND |
|---|---|---|
Dedicated IP Addresses | Shared IPs only | Option to purchase dedicated IPs |
Visual Workflow Builder | No visual builder | Advanced visual flows with versioning |
Custom Field Types | Basic text fields only | Multi-select, boolean, date, number |
Contact Filtering | Basic filters | Advanced visual filtering with AND/OR |
Webhooks | Beta (limited access) | Production-ready for all customers |
Real-time Analytics | Basic metrics | Comprehensive campaign analytics |
Team Collaboration | Basic access control | Admin, Editor, Viewer roles |
AI Features | Not available | Enrichment & AI knowledge coming soon |
Conclusion
If you're a marketer, head of growth, or business owner, you understand the importance of deliverability and advanced features. While Loops offers simplicity for basic email needs, its limitations in deliverability, automation, and data management can become roadblocks as you scale. SMASHSEND, on the other hand, offers a comprehensive solution with superior deliverability through dedicated IPs, advanced automation capabilities, and enterprise-grade features.
When it comes to choosing between Loops and SMASHSEND, the decision largely depends on your specific needs and growth ambitions.
Choose Loops if you're a solo founder with very basic email needs and don't care about deliverability optimization.
Choose SMASHSEND if you care about deliverability, need sophisticated automation, want rich contact data management, require reliable webhooks, and plan to scale your email marketing efforts.
SMASHSEND is the clear choice for businesses that want a platform that grows with their ambitions, not one they'll outgrow in 6 months.
Ready to experience superior email deliverability?
SMASHSEND's dedicated IP addresses and multi-domain strategy ensure your emails reach the inbox, not the spam folder. Start with our generous free tier and see why thousands of businesses trust us with their email marketing!