CUSTOM EMAIL TRACKING LINKS
Track Email Clicks With Your Own Domain
Build trust and improve deliverability by using your own custom domain for email link tracking. Keep your brand consistent while getting powerful analytics on every click.
https://links.yourcompany.com/abc123https://tracking.emailservice.com/xyz789Why Use Custom Tracking Links?
Professional email marketing requires professional infrastructure
Improved Deliverability
Email providers trust consistent domains. Using your own domain reduces spam scores and improves inbox placement.
Enhanced Brand Trust
Recipients are more likely to click links from your domain instead of unfamiliar tracking services.
Complete Analytics
Get all of SMASHSEND's powerful tracking - opens, clicks, devices, locations - using your own domain.
Professional Appearance
Maintain a cohesive brand experience with all links pointing to your domain throughout the customer journey.
How to Set Up Custom Tracking Links
Get your custom domain working in just 5 simple steps
Choose Your Subdomain
We recommend using a subdomain specifically for tracking. Popular choices include:
links.yourcompany.com track.yourcompany.com go.yourcompany.com click.yourcompany.com
Important: Always use a subdomain, not your main domain.
Add Domain in SMASHSEND
Navigate to Settings → Domains in your workspace and click "Add Domain". Select "Tracking Links" as the domain type and enter your chosen subdomain.
Configure DNS Records
Add these DNS records with your domain provider:
CNAME Record: Host: links (or your chosen subdomain) Points to: cname.vercel-dns.com TTL: 3600 TXT Record (for verification): Host: _vercel.links (under your subdomain) Value: vc-domain-verify=... (provided by SMASHSEND) TTL: 3600
Verify Your Domain
After adding DNS records, return to SMASHSEND and click "Verify Domain". Verification typically takes 2-10 minutes. You'll see a green "Verified" status when complete.
Use in Your Campaigns
When creating a campaign, go to "Review & Send" and find "Links custom domain" under Tracking Settings. Select your verified domain from the dropdown.
Best Practices
Follow these guidelines for optimal results
Do's
Use a subdomain specifically for tracking
Keep DNS records updated and accurate
Verify domain before sending campaigns
Use consistent domains across campaigns
Set up auto-renewal for your domain
Don'ts
Don't use your main website domain
Don't remove DNS records after verification
Don't use the same subdomain for other services
Don't share domains across email platforms
Don't let your domain registration expire
Frequently Asked Questions
Can I use my main domain instead of a subdomain?
We strongly recommend using a subdomain. Using your main domain can affect your website's SEO and email deliverability. A subdomain keeps tracking separate from your main web presence.
How long does verification take?
Usually 2-10 minutes after DNS records are added. However, DNS propagation can sometimes take up to 48 hours depending on your provider.
Will this affect my email sending limits?
No, custom tracking domains don't impact your sending limits or quotas. They only change how links appear in your emails.
Can I change domains after sending a campaign?
The domain used in sent campaigns cannot be changed. However, you can use a different domain for future campaigns. Existing links will continue to work as long as the domain remains active.
What happens if my domain expires?
Links will stop working immediately. Ensure your domain registration is current and set to auto-renew to avoid any disruption.
Ready to Improve Your Email Deliverability?
Set up your custom tracking domain in minutes and start building trust with every email you send.